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      Top 5 Reasons Why Global Homebuyers Are Eyeing Pune for Their Second Investment

      By SQUAREA Knowledge Hub

      Published: July 2, 2025

      Pune has quietly but convincingly positioned itself as one of India’s most promising luxury housing destinations. Once viewed as a value-for-money alternative to Mumbai, the city is now emerging on the global radar for high-net-worth individuals (HNIs), NRIs, and institutional investors seeking not just a second home, but a strategic, future-proofed investment.

      In 2024, the luxury housing segment in Pune saw a 50% surge in new launches, reflecting a decisive shift in market orientation and buyer behaviour. Of the 644 new projects launched, approximately 22% were in the luxury segment, a remarkable jump from just 4% in 2019 (Gera Pune Residential Realty Report). This sustained momentum is not accidental. It is the result of structural economic shifts, lifestyle redefinitions, and evolving global buyer strategies.

      Here are the top five reasons why Pune has emerged as a preferred second investment market for global homebuyers:

      1. Robust Liveability and Lifestyle Quotient

      Pune consistently ranks among India’s most liveable cities. A cosmopolitan blend of heritage, modernity, and green urban planning has made it an aspirational destination for HNIs and global citizens alike. (Ease of Living Index 2024)

      • Strong cultural roots with a growing luxury retail and fine dining scene
      • High-quality education, wellness, and healthcare institutions
      • Cleaner air, larger plot sizes, and lower population density compared to Mumbai or Bengaluru

      The presence of leading IT parks, global capability centres, and R&D hubs ensures not just employment but sustained employment demand. But beyond quality of life, it’s Pune’s infrastructure ambitions that are rewriting its real estate trajectory.

      2. Rapid Infrastructure and Connectivity Growth

      Pune’s infrastructural transformation has been both swift and strategic. Mega projects are creating seamless access across key corridors, boosting the luxury residential footprint.

      • Pune Metro, new ring roads, and expressways are reducing travel time significantly
      • Proximity to Mumbai via expressways and new airport connectivity projects

      This physical transformation is directly impacting real estate value creation. Micro-markets like Kharadi, Baner, and Hinjawadi are evolving from pure commercial hubs to integrated live-work-invest zones, attracting both investor and end-user capital into luxury projects. This scale of infrastructure development is directly correlating with price premiums in well-connected luxury zones.

      3. A Maturing and Expanding Luxury Real Estate Market

      Pune’s luxury segment is expanding with conviction. It has matured into a confident, performance-backed segment shaped by both end-user sophistication and developer credibility. The shift in both supply and demand speaks volumes.

      • Units launched in the luxury segment grew by 50%, from 5,753 in 2023 to 8,645 in 2024
      • The sales volume in luxury grew by 14% YoY, despite broader market corrections, underscoring the resilience and intent behind premium purchases
      • Developers are increasingly focusing on design-led communities with advanced automation, wellness zones, and curated amenities, catering to evolved lifestyle expectations (Gera Pune Residential Realty Report)

      This maturing demand is being driven by global Indians who are no longer buying homes for symbolic ownership, but for legacy planning, lifestyle continuity, and wealth structuring. While the luxury segment is expanding, Pune’s comparative pricing still makes it one of India’s most capital-efficient premium real estate markets.

      4. Investor-Friendly Price-to-Value Equation

      Pune’s value proposition lies not just in its lower capital costs, but also in its measured appreciation curve and low volatility, making it a smart play for global buyers seeking portfolio balance.

      • The average price for luxury homes reached ₹13,027 per sq ft in 2024, compared to Mumbai’s ₹30,000+ for similar grade inventory (Gera Pune Residential Realty Report) (Financial Express)
      • Steady rental demand from expats, CXOs, and relocated professionals offers stable yields
      • Projects in micro-markets like Baner, Kalyani Nagar, and Hinjewadi-Mahalunge are already witnessing capital appreciation, while remaining accessible to global buyers
      • Rental yields in well-managed luxury developments hover around 3.8-4.5%, with demand driven by senior leadership from IT, BFSI, and GCCs (Rustomjee)

      With steady capital appreciation, strong end-user demand, and healthy resale potential, Pune offers a market dynamic that continues to draw serious interest from global investors.

      5. The Rise of Branded Residences and Global Buyer Confidence

      What was once the domain of top-tier metros is now firmly taking root in Pune. The city is experiencing a notable increase in branded residential developments, both in terms of volume and investor interest, positioning itself as an emerging hub for globally aligned luxury living.

      • Leading global hospitality and design names are actively entering Pune through alliances with trusted developers, bringing with them internationally benchmarked design, service, and maintenance standards
      • These branded offerings are commanding up to 30% price premiums over non-branded peers, driven by enhanced quality, security of delivery, and long-term value assurance
      • Landmark projects like Trump Towers Pune and YOO Villas by Panchshil Realty have not only elevated the design quotient but have also attracted sustained NRI interest and global capital inflows

      For second-home buyers seeking credibility, design assurance, and lifestyle experience, branded homes offer unmatched comfort and long-term confidence.

      Pune’s transformation is more than just statistical, it is strategic. For global homebuyers, the city offers a confluence of lifestyle, value, and upward mobility that is rare in today’s real estate landscape. And at SQUAREA, we bring deep market knowledge, investor sensibility, and access to Pune’s most sought-after luxury addresses. Whether you’re looking for a home that complements your global footprint or an investment that outpaces the market, Pune is where both converge.

      To explore Pune’s finest luxury residential opportunities, connect with us at hello@squarea.io or call at +91 90 9641 9641.


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      8 July 2025
      SQUAREA partners with Omicron Group to introduce a new Grade-A commercial landmark in Kharadi

      PUNE, India, May 26, 2025 /PRNewswire/ — Pune’s commercial real estate market has been on a steady rise, with the city recording an 8 million sq. ft. leasing volume in 2024, reflecting a 19% year-on-year increase (Knight Frank, 2025). At the heart of this growth is Kharadi – a neighborhood that has transformed from a developing suburb to one of Pune’s most sought-after business districts. With its strong connectivity to IT hubs, residential areas, and the City’s central business district (CBD), Kharadi has become a magnet for companies seeking well-connected international-standard office spaces.

      With a mix of established IT parks, premium residential projects, and upcoming commercial developments, the business district has seen notable leasing transactions with brands the likes of Citicorp, BNY Mellon, Hines, Amazon, and Deloitte, within the same micro market. This demand can be understood through two significant metrics: an influx of approximately 5 lacs of global professionals and additional leasing demand of over 20 million sq. ft., which will position Kharadi among India’s leading commercial hubs.

      Amidst this rising demand, SQUAREA has consistently been involved in connecting institutions, corporates and HNI-investors with their requirement for size appropriate Grade-A high-yield commercial assets.

      Through its extensive network, market understanding, and client-centric approach, SQUAREA has led the rally as a strategic partner for HNIs and commercial focused investors.

      With the new Grade-A commercial landmark in Kharadi titled ‘Omicron Business Landmarks Kharadi NX’ – Omicron Group has partnered with SQUAREA as the exclusive sales and marketing partner. This collaboration comes at a time when corporates and MNCs are actively seeking high-end offices in the large-to-medium format, and Kharadi lies at the heart of this growth story.

      With a corporate track record spanning over three decades, Omicron Group is known for its commitment to ethics, quality, and timely delivery. Omicron Group has delivered commercial spaces which balance international standard functionality with contemporary aesthetic appeal, earning the respect of the industry, and its investors alike.

      Placed in the center of the affluent neighbourhood in Kharadi — Omicron Business Landmarks Kharadi NX is an architectural landmark designed for modern enterprises. Rising to 26 levels on completion with a built-up area of approx. 3.6 lacs sq. ft., the development offers 20 floors of scalable Grade-A office spaces ranging from 899 sq. ft. to full floor plates of 12,400 sq. ft. Its iconic glass façade, 360-degree views of the vibrant cityscape, and serene riverside views make for a rich visual experience, while its Vastu-compliant spaces and pre-IGBC certified design ensure sustainability and long-term relevance.

      Aside from the design aspects, Kharadi NX tower is a hub of workplace experiences. The tower is equipped with 9 high-speed elevators, 9 levels of parking, and advanced security systems. A rooftop amenity zone with rooftop cafeteria and rooftop fitness area provides a perfect setting for modern-day work-life balance, while state-of-the-art facilities like conference room, training room, and a dedicated business lounge makes it an ideal choice for fast-growing businesses.

      SQUAREA’s long-standing involvement in Kharadi, combined with its expertise in Grade-A Commercial Real Estate, is expected to play a pivotal role in ensuring the success of this new commercial tower project. For businesses looking for a right-sized asset at a strategic location – Omicron Business Landmarks offers a compelling investment proposition. Readers can note that the project is registered under MahaRERA No.: P52100053519, and more details are available at: https://maharera.mahaonline.gov.in Photo: https://mma.prnewswire.com/media/2695935/Modern_workplace_amenities.jpg Photo: https://mma.prnewswire.com/media/2695934/Grade_A_Commercial_tower.jpg (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.).

      2 July 2025
      What’s Driving UHNIs to Reassess Commercial Real Estate Investments

      India’s ultra-high-net-worth individuals (UHNIs) are refining their investment approach toward commercial real estate (CRE). The reassessment currently underway is a strategic recalibration of how capital is deployed, into what it is deployed, and the role commercial real estate plays in a future-proofed portfolio.

      Several macro and structural trends are fuelling this shift:

      • From opportunistic to defensive: There is a clear pivot from speculative land banking and greenfield assets to stabilised, income-yielding developments with strong tenancy and long-term viability.
      • Form of ownership is evolving: Direct holdings and fragmented stakes are giving way to institutional models like REITs that offer scale, governance, and exit visibility.
      • ESG driving decisions: With regulatory frameworks and global investors prioritising sustainability, UHNIs are proactively integrating ESG-aligned assets that ensure both compliance and relevance.
      • Liquidity and intergenerational planning: Asset transferability, governance clarity, and estate readiness are becoming top priorities, especially for family offices planning across generations.

      Together, these forces represent a fundamental repositioning. CRE is no longer viewed in isolation as a high-yielding asset. It is now being evaluated as a strategic wealth tool, one that must perform across cycles, align with ESG norms, and support liquidity and succession planning. The reassessment is not about exiting the market, it is about upgrading the playbook. Let’s delve into each aspect shaping this transition.

      From Expansion To Consolidation

      The first visible shift is a clear move from aggressive expansion to strategic consolidation. Earlier, UHNIs were key participants in land aggregation and greenfield office investments. Today, they are narrowing their focus to high-performing, fully built, income-yielding Grade A assets.

      This reflects not just a change in risk appetite, but in investment philosophy. Asset quality, tenant profile, and compliance readiness have taken precedence over speculative upside.

      This recalibration is supported by market data. Capital deployment into Indian real estate reached USD 11.4 billion in 2024, a 54% year-on-year growth, largely driven by completed assets and well-located land acquisitions (CBRE).

      The new mandate is clear: fewer assets, stronger fundamentals, and consistent rental performance. The next layer of this shift involves how UHNIs prefer to own these assets.

      Form Of Ownership Is Evolving

      Alongside asset preference, the structure of ownership itself is transforming. UHNIs are moving away from direct, individually held assets or co-invested fragments in family partnerships. Instead, they are leaning into institutional models like REITs, Alternative Investment Funds (AIFs), and managed discretionary platforms.

      These structures offer several advantages:

      • Liquidity through public markets or defined exit windows
      • Professional management with compliance and operational oversight
      • Governance standards aligned with global best practices
      • Diversification within and across asset classes

      A prime example of this evolution is the scale at which REITs are being capitalised. Embassy Office Parks REIT, India’s largest, has announced plans to raise USD 400 million to meet growing demand for institutional-grade office assets (Reuters).

      For UHNIs, these platforms deliver transparency, reduced administrative burden, and exposure to well-performing assets without operational complexity. But ownership models are only one part of the equation, asset performance is increasingly being driven by sustainability metrics.

      ESG Driving Decisions

      Environmental, Social, and Governance (ESG) factors have moved from being soft preferences to hard investment filters. Whether driven by SEBI’s Business Responsibility and Sustainability Reporting (BRSR) norms or global LP mandates, ESG now shapes portfolio construction.

      As of end-2024, 66% of Grade A office stock across India’s top six cities was green-certified, amounting to 503 million sq ft. More notably, over 75% of all leasing in 2024 took place in green-certified buildings, underscoring a structural market shift, not a passing trend (Colliers).

      This growing preference for sustainable assets is not confined to new supply. Developers are actively retrofitting older buildings to improve ESG scores, unlocking a market opportunity worth over INR 425 billion (Colliers). This ESG integration is not only about compliance. It is now a strategic lever for:

      • Enhancing asset valuation and rental premiums
      • Attracting global corporate tenants with sustainability mandates
      • Staying compliant and responsible in an increasingly regulated and climate-conscious market

      Air quality monitoring, energy efficiency systems, waste reduction, and wellness infrastructure are now prerequisites for future-ready CRE portfolios. This reorientation towards quality and compliance also aligns with a deeper concern: preparing assets for smooth intergenerational transfer.

      Liquidity And Intergenerational Planning

      A critical driver behind the reassessment is the growing need for estate readiness and wealth continuity. UHNIs are increasingly viewing CRE through the lens of transferability, ease of governance, and long-term asset hygiene.

      Family offices are prioritising:

      • Clear holding structures with well-defined ownership and succession protocols
      • Simplified exits through REITs or managed funds that allow redemption or divestment
      • Portfolio hygiene ensuring assets meet legal, compliance, and tax thresholds for smooth inheritance

      This is particularly relevant as the first generation of Indian wealth transitions to the next. Structures that offer transparency, liquidity, and minimal transfer friction are being favoured over legacy holdings that are operationally burdensome or non-compliant. CRE is no longer just a source of income, it is now also a critical estate planning tool.

      As India's commercial real estate evolves, UHNIs are sharpening their lens, filtering for transparency, yield resilience, and ESG alignment. The shift is not about cutting exposure, but about elevating the quality of exposure.

      At SQUAREA, we specialise in helping investors navigate this next cycle. From REIT entry strategies to pre-leased Grade A assets and co-investment platforms, our advisory ensures alignment with your long-term capital goals and risk appetite.

      To learn more or build your next strategic CRE allocation, connect with us at hello@squarea.io or call +91 90 9641 9641.

      2 July 2025
      What Makes Dubai a Top Choice for Global Citizens Buying a Second Home

      Dubai is no longer just a regional powerhouse. It has become a magnet for global wealth migration. With over 7,200 millionaires relocating to the UAE in 2024 alone (Henley & Partners), the city continues to attract global citizens seeking more than just a residence. They are drawn by the promise of long-term value, enhanced security, and greater global mobility.

      This movement is mirrored in Dubai’s real estate performance, particularly in the ultra-luxury space. From waterfront addresses like Palm Jumeirah to the estates of Emirates Hills, Dubai has emerged as one of the world’s most desirable second-home markets.

      Record-Breaking Activity in Dubai’s Ultra-Luxury Market

      The continued inflow of global wealth is directly influencing Dubai’s prime real estate transactions. These are not short-term purchases, they are strategic moves by UHNWIs securing global bases for family and capital. Supporting this trend are record-setting figures:

      • • Dubai recorded 435 transactions above $10 million in 2024, totalling $7.1 billion in value. In Q1 2025 alone, 12 properties crossed the $25 million threshold, just behind Q4 2024’s 15 ultra-prime deals (Economy Middle East).
      • Palm Jumeirah led the ultra-luxury market in Q1 2025, recording 34 $10M+ transactions worth $562.8 million. Emirates Hills followed with 15 sales totalling $356.7 million (Economy Middle East).

      These exceptional figures reflect not just transactional momentum but the deeper structural advantages that continue to position Dubai as the preferred second-home destination for global investors.

      Why Dubai Appeals to Global Citizens

      What makes Dubai stand out among other international hubs like London, Singapore, or New York? The answer lies in a combination of access, security, tax neutrality, and lifestyle quality, each carefully embedded into the city’s long-term master plan.

      Ownership, Tax & Residency Advantages

      • Full freehold rights: Foreign investors are permitted to purchase property with complete ownership in designated freehold zones, encompassing both the land and the built structure, an advantage not commonly available in other global cities.
      • Zero tax burden: Dubai offers a rare tax environment, with no annual property tax, no inheritance tax, and no capital gains tax on real estate holdings. This creates a highly efficient structure for wealth preservation and estate planning.
      • • Golden Visa eligibility: A real estate investment of AED 2 million or more grants eligibility for Dubai’s long-term residency programme, including renewability and family inclusion benefits, adding both security and mobility to one’s investment (UAE Government).

      These frameworks offer the predictability, control, and legal clarity that high-net-worth individuals expect when allocating capital across borders.

      Safety, Infrastructure & Family-Friendly Living

      • Global safety rankings: Dubai consistently ranks among the safest cities in the world, thanks to low crime rates, proactive governance, and a robust civil surveillance network, factors that weigh heavily in second-home decisions.
      • World-class urban infrastructure: The city is home to internationally accredited schools, cutting-edge hospitals, and premium recreational zones, ensuring residents do not have to compromise on education, healthcare, or lifestyle standards.
      • Planned neighbourhoods and smart services: From traffic efficiency to digitised municipal services, Dubai’s master-planned communities offer a seamless living experience, supporting everything from work-from-home professionals to global families.

      This commitment to quality of life ensures Dubai meets the expectations of discerning residents seeking security, comfort, and day-to-day efficiency.

      Strategic Geography & Global Connectivity

      • Geopolitical positioning: Dubai’s location within a 7-hour flight radius of Asia, Europe, and Africa offers unparalleled access to major global financial and business hubs, making it ideal for investors managing international portfolios.
      • Airline and airport infrastructure: Dubai International Airport (DXB) and Al Maktoum International (DWC) collectively connect the city to over 240 destinations, offering world-class logistics for both business and personal travel (Government of Dubai).
      • Operational advantage: For global citizens managing assets and families across continents, this location becomes an operational advantage, not just a geographic one.

      This strategic geographic positioning reinforces Dubai’s appeal as a seamlessly connected global hub, an essential factor for mobile, asset-diverse investors.

      Currency Stability & Investment Confidence

      • Stable currency: The UAE Dirham’s peg to the US Dollar protects investors from the kind of currency volatility seen in many emerging markets, providing predictability in cross-border financial planning.
      • Robust regulatory ecosystem: Institutions like the Dubai Land Department and RERA (Real Estate Regulatory Agency) ensure transparent processes, legal recourse, and investor protections, fostering long-term trust in the market.

      This foundation of monetary and legal stability makes Dubai a credible, future-ready base for strategic asset holding.

      Year-Round Lifestyle Appeal

      • Unmatched climate and lifestyle mix: Dubai’s 320+ days of sunshine, coupled with its beaches, golf courses, and wellness hubs, create an all-season lifestyle few cities can rival.
      • Cultural and culinary diversity: From Michelin-star dining to international art fairs and high-fashion retail, the city offers a global lifestyle experience rooted in convenience and luxury.

      These elements make Dubai more than just a part-time residence. It becomes a second base for entertaining, living, and integrating family, leisure, and business with ease.

      Dubai’s rise as a preferred second-home destination is no coincidence, it is the result of deliberate, long-term planning around ownership freedom, tax neutrality, and global connectivity. As millionaire migration and wealth redistribution accelerate globally, Dubai is setting a new benchmark for what a second home can represent.

      At SQUAREA, we offer discerning investors access to Dubai’s most coveted residential assets, from waterfront villas to branded residences, curated to align with both lifestyle aspirations and capital strategy.

      For bespoke opportunities, contact us at hello@squarea.io or call +91 90 9641 9641.